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ABOUT BARBORA
Barbora Dörflinger is a passionate leader specializing in corporate human-centered innovation, driving sustainable progress and growth for people and organizations. As the head of digital business facilitation at UNIQA Insurance Group AG, she unleashes innovation potential through agility, creativity, and openness to enhance customer value. Leading Open Innovation and New Way of Working initiatives, Barbora empowers UNIQA and its people to achieve a vision of living better together.
STAYING TRUE TO MYSELF AND MY VALUES.
Barbora Dörflinger
BARBORA IN A NUTSHELL
Head of Digital Business Facilitation
UNIQA
area of expertise
Insurance Austria 🇦🇹
companies Barbora has worked for
BARBORA AS A LEADER
Success for me on the job means when things change for the better or when this new "better" becomes visible and people notice it, ideally making their lives more joyful, lighter, or similar. Success for me privately means feeling connected to the people around me. I think I have had many successes, but I wouldn't describe myself as "successful" because success is not the highest priority for my vision of "better." It's more about steps forward rather than absolute milestones. What helped me achieve those steps forward were a strong vision, amazing teamwork, sharp priorities, flexibility, lots of communication, hard work, and having fun.
Leadership is not shouting louder than others.
Great Leaders inspire and empower realisation.
The future of leadership is here.
When I think of a leader, I think of somebody that leads me to see more clearly and sparks hope that together we can achieve anything.
DON'T SAY NO TO YOURSELF.
Barbora Dörflinger
BARBORA ON INFLUENCE OF PARENTHOOD ON LEADERSHIP APPROACH
Becoming a parent has profoundly influenced Barbora's leadership style. She realized that applying pressure is not the best way to achieve results, either for herself or others. Inspired by daring leadership and parenting concepts from Brené Brown and others, Barbora has adopted a more "light" leadership approach. Parenthood has enhanced her patience and empathy, making her a more understanding and effective leader.
BARBORA ON REDEFINING SUCCESS IN PERSONAL AND PROFESSIONAL LIFE
Barbora views success differently in her professional and personal life. Professionally, she defines success as making positive changes visible to others, bringing joy and lightness to their lives. Personally, success means feeling connected to the people around her. She believes success is about continuous progress rather than absolute milestones. This perspective has been shaped by a strong vision, teamwork, clear priorities, flexibility, communication, and enjoying the journey.
I LIVED IN 4 COUNTRIES, EXPERIENCING CHANGE AND LEARNING DIFFERENT PERSPECTIVES, WHICH SHAPED MY LEADERSHIP.
Barbora on becoming a better leader
INTERVIEW
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