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ABOUT CRISTINA
With over 25 years of experience across three continents, Cristina has led high-performing teams in global corporate and investment banking, guiding MSMEs and large corporations towards sustainable finance and impact investments. As a serial impact entrepreneur, strategy consultant, and funding advisor, she's driven to help organizations committed to creating a positive societal impact build the future economy. Passionate about human development and social/environmental responsibility, her diverse experiences across Europe, the USA, and Latin America have shaped her holistic approach to business and intercultural competencies.
LEADERSHIP IS ABOUT HUMILITY, COURAGE, AND SELF-AWARENESS. KEEP YOUR EGO IN CHECK, AND LEAD WITH AUTHENTICITY.
Cristina Guevara de Frint
CRISTINA IN A NUTSHELL
Founder and CEO
Munay Group
area of expertise
Finance / Banking / Investment / Accounting Human Resources / Recruiting Coaching Consulting Ecuador 🇪🇨
companies Cristina has worked for
CRISTINA AS A LEADER
Success for Cristina means finding purpose, living a healthy lifestyle, having a joy-filled family, pursuing passions, giving back, and making a difference. She defines success as a harmonious blend of purpose, happiness, and impact, valuing love, leaving a positive mark, and nurturing meaningful connections.
Leadership is not about power, but about empowering others.
Great Leaders create purpose, illuminate paths, help you discover your talents, and encourage to follow your dreams and passion.
The future of leadership is a journey of continuous growth, impact, and human connection.
When I think of a leader, I think of a northern star, a luminous guide which transforms adversity into opportunity.
LEADERSHIP IS NOT JUST ABOUT TITLES—IT’S ABOUT MAKING A POSITIVE IMPACT, FOSTERING GROWTH, AND INSPIRING OTHERS.
Cristina Guevara de Frint
CRISTINA ON OVERCOMING CHALLENGES
Cristina has faced significant challenges in her career, particularly as a woman and minority in leadership roles across different countries. She has had to navigate cultural norms, stereotypes, and self-doubt. Cristina addresses these challenges by leveraging a robust support network, embracing change, and believing in herself. She challenges stereotypes and advocates for her worth, emphasizing the importance of staying true to one’s values and long-term vision. Cristina’s experiences have enriched her story, making her a resilient and empathetic leader who prioritizes personal and professional growth while advocating for diversity and inclusion.
CRISTINA ON MENTAL HEALTH
Cristina emphasizes that work-life balance is not an achievement but a lifestyle. Her approach to maintaining this balance involves setting boundaries between work and personal life, strategic calendar planning, and prioritizing self-care activities. Cristina highlights the importance of spending quality time with family, engaging in physical exercise, reading, and making annual visits to family and friends. Regular emotional check-ins are also a key part of her routine, helping her stay aligned with her priorities and core values. Cristina’s holistic approach ensures she remains grounded and effective both at work and in her personal life.
EMBRACE PERSPECTIVES FROM PEOPLE OF DIFFERENT BACKGROUNDS. CURIOSITY THRIVES WHEN WE LEARN FROM EACH OTHER’S UNIQUE EXPERIENCES.
Cristina on becoming a better leader
INTERVIEW
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