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ABOUT KARIN
Karin is a forward-thinking creative marketer with nearly two decades of diverse expertise in international markets, software, technology, the public sector, and entrepreneurship across local and multinational positions. She is a board member of the WU Executive Academy at the WU Vienna University of Economics and Business, Female Leaders Network. Her inspiration comes every day from incredibly talented and empathic people with whom she engages daily, as well as from her loving family.
LEADERSHIP IS ABOUT INSPIRING AND ENABLING OTHERS TO REACH THEIR FULL POTENTIAL, NOT SIMPLY EXERTING POWER.
Karin Apjarova
KARIN IN A NUTSHELL
Global Marketing Director
Oracle
area of expertise
Marketing / Communications / PR / Advertising Information Technology Sales / Business Development Austria 🇦🇹
companies Karin has worked for
KARIN AS A LEADER
Karin's leadership philosophy is deeply rooted in living according to her values, achieving personal and professional fulfillment, and making a positive impact on the world. She believes that success comes from a combination of hard work, perseverance, resilience, and empathy. For Karin, leadership is about inspiring others, fostering collaboration, and enabling people to reach their full potential by leading with integrity and curiosity.
Leadership is not dictatorship.
Great Leaders are not fearless and are creative.
The future of leadership is in our hands, as it is shaped by our values, choices and actions.
When I think of a leader, I think of someone who inspires, guides and serve as an example.
LEAD BY EXAMPLE—IT'S THE FOUNDATION OF TRUE LEADERSHIP.
Karin Apjarova
KARIN ON BALANCING EMPATHY WITH ACCOUNTABILITY IN LEADERSHIP
Karin emphasizes the importance of balancing empathy with accountability in her leadership approach. She believes that while empathy fosters trust and collaboration, it must be balanced with clear expectations and accountability to drive results. This balance helps in managing conflicts effectively and developing emotional resilience, enabling her to lead teams that are both innovative and high-performing.
KARIN ON THE POWER OF IKIGAI IN LEADERSHIP
Karin advocates for the concept of IKIGAI—finding purpose and joy in what you do—as an essential framework for successful leadership. She believes that understanding one's purpose and aligning it with professional goals leads to a more fulfilling life and work experience. This philosophy not only drives her personal and professional success but also inspires her to help others find their own IKIGAI, fostering a culture of purpose-driven leadership in her teams.
GREAT LEADERS AREN’T FEARLESS; THEY ARE CREATIVE ENOUGH TO ACKNOWLEDGE THEIR FEARS AND WORK THROUGH THEM.
Karin on becoming a better leader
INTERVIEW
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