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ABOUT ANTONIA
Antonia Koch, Head of Marketing at OÖNachrichten, oversees brand management, event marketing, and customer engagement. With a background in economics and management, Antonia has climbed the ranks at OÖNachrichten, harnessing her in-depth understanding of customer touchpoints to drive the company's marketing strategies forward. Her leadership style combines a trust and inspire approach with a commitment to transparency.
EVERY CHALLENGE MAKES ME GROW. THE BIGGEST WERE WHEN EMPLOYEES LEFT OR WHEN FACING THOSE NOT WISHING THE BEST FOR ME.
Antonia Koch
ANTONIA IN A NUTSHELL
Marketing Leader
OÖNachrichten
area of expertise
Media Austria 🇦🇹
companies Antonia has worked for
ANTONIA AS A LEADER
Antonia defines success through the ability to adapt and thrive in various roles, driving progress within her area of responsibility by maintaining high KPIs, fostering employee development, and managing change effectively.
Leadership is not management.
Great Leaders inspire.
The future of leadership is trust and inspiration.
When I think of a leader, I think of people with a vision.
BE BETTER THAN OTHERS; IT'S ABOUT STANDING OUT IN YOUR FIELD.
Antonia Koch
ANTONIA'S STRATEGY FOR BALANCING ROLES
Antonia emphasizes the importance of setting clear boundaries and prioritizing tasks to maintain balance across her professional and personal life, ensuring she remains grounded and effective.
ANTONIA ON NAVIGATING WORKPLACE DYNAMICS
In a world where command and control leadership styles still prevail, Antonia finds the greatest challenge in fostering a collaborative environment, emphasizing the need for time and energy to bring everyone on board.
TO PRIORITIZE AND MANAGE SO THAT DIFFICULT SITUATIONS DON'T TOUCH YOU PERSONALLY.
Antonia on becoming a better leader
INTERVIEW
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