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KATERYNA DOROSHEVSKA

Resilient leader transforming challenges into opportunities

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Founder, Business Communications Strategist

BECOME • BUSINESS COMMUNICATIONS AGENCY

Ukraine 🇺🇦

inspirational leader
Kateryna Doroshevska
Kateryna Doroshevska

ABOUT KATERYNA

Kateryna Doroshevska is the founder and CEO of BECOME Personal Branding Agency, with over 15 years of experience in communications and PR. She supports leaders in building trust locally and globally and advocates for diverse teams and emotional intelligence.

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THE BIGGEST CHALLENGE IS TO BE INVULNERABLE TO CHALLENGES. I HAVE TRIED, MADE MISTAKES, AND MOVED ON HUNDREDS OF TIMES.

Kateryna Doroshevska

KATERYNA IN A NUTSHELL

Founder, Business Communications Strategist

BECOME • BUSINESS COMMUNICATIONS AGENCY

area of expertise

Event Management Marketing / Communications / PR / Advertising Education / Training Ukraine 🇺🇦

companies Kateryna has worked for

leadership

KATERYNA AS A LEADER

The biggest challenge is to be invulnerable to challenges. I have tried, made mistakes, and moved on hundreds of times.

Leadership is not the one who leads, it is the one who makes leaders of others.

Great Leaders are Indira Gandhi, Golda Meir, Queen Elizabeth II.

The future of leadership is a permanent system of capacity building for new and new generations of leaders.

When I think of a leader, I think of When I think of a leader, I think of Oprah Winfrey.

Kateryna Doroshevska
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FAIL FAST, FAIL OFTEN.

Kateryna Doroshevska

KATERYNA ON EMBRACING RESILIENCE

The war in Ukraine presented the most significant challenge Kateryna has faced. Her boutique PR agency collapsed, and offline events became impossible, leaving her at zero. Despite the fear and uncertainty, she remained in her hometown of Dnipro and took action to support other entrepreneurs. Kateryna's entrepreneurial journey, marked by resilience and adaptability, includes giving up a television career to pursue a dream of opening a clothing store, transitioning to an event business, and then to a consulting and training business. Each pivot, including launching an educational non-profit and a communications PR agency, showcases her ability to see opportunities in difficulties and her unwavering determination to succeed.

KATERYNA ON WORK-LIFE BALANCE

Kateryna Doroshevska maintains her work-life balance by incorporating the concept of a "layered pie," which involves alternating periods of intense work with relaxing breaks. She schedules small indulgences, such as enjoying a cup of coffee or reading a book, into her daily routine. Her genuine enjoyment of her work contributes to her high level of motivation and helps her overcome negativity. Kateryna's ability to find balance and maintain a positive outlook amidst challenges highlights the importance of integrating self-care and passion into professional life.

Kateryna Doroshevska
Kateryna Doroshevska
Kateryna Doroshevska
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BE FREE AND LET OTHERS FREELY EXPRESS THEIR INDIVIDUALITY.

Kateryna on becoming a better leader

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